Awareness and Engagement, Planned Together
ATL builds awareness, BTL builds relationships — and they work best when planned as one strategy instead of two separate briefs. Our ATL & BTL team plans and buys above-the-line media across television, radio, print, outdoor and digital display, then carries the same message into below-the-line activations that put your product directly in front of consumers.
From mall and market activations to roadshows, sampling drives and in-shop branding, every on-ground touchpoint is staffed, tracked and reported back against the same campaign goals as your media plan.
- TV, radio, print & outdoor media planning
- Programmatic & digital display campaigns
- Mall, market & society activations
- Product sampling & roadshows
- In-shop branding & retail visibility
- Real-time footfall & engagement tracking
Our Process
Strategy & Media Mix
We map the right blend of mass media and on-ground activation for your budget and audience.
Creative Adaptation
One core message is adapted across broadcast, print, outdoor and activation formats.
Media Buy & Activation Build
Media is booked while activation crews, kiosks and collateral are readied in parallel.
Live Delivery & Reporting
Reach, footfall and engagement data are tracked and shared through the campaign.
Recent Work
